Unintentionally, Marketing and Sales Leadership will find themselves working in silos. Great work is happening; however, the outcome of that work could be optimized if teams were in lock-step alignment with things like SalesForce best practices, campaign visibility, and a ‘sole source of truth’ playbook that defines internal lingo and processes. I can serve as the neutral 3rd party that helps bridge communication, alignment, and improves overall process within your Sales and Marketing departments.

• Internal Training Guides

• Internal Training Videos

• Competitor Research / Battlecards

• Internal Messaging Frameworks for new Product Releases

• Internal One-Pager Overviews for GTM Teams

• Scenario-based resources for Sales

• Surveying your sales reps to determine the top questions asked by inbound leads, reviewing your existing content, and offering non-biased feedback & recommendations.

• Consulting on what supportive content is NEEDED to help fill knowledge gaps on the sales team
  
  

• Creating New Hire ‘Getting Started’ Guides

• Creating Snackable Videos to Introduce New Processes

• Creating Tech Stack Training 101 Guides and Videos

• Assembling New Hire Welcome Kits

• Partnering with Salesforce Admins to rollout new processes to Sales & Marketing Teams

• Partnering with Sales & Marketing leadership to roll out Salesforce for the first time

• Assisting with Salesforce cleanup to improve overall hygiene

• Vetting and recommending software that enhances Salesforce capabilities

• Giving new life to existing training documentation - making it more engaging, understandable, and relevant for your team(s)

• Surveying teams & determining skill gaps; developing a roadmap for leadership to address the skill gaps

• Creating new training materials (i.e. guides, scenario-based stories, snackable recorded videos, one-pagers, etc.) to further support your team(s)

• Creating training materials to ensure reps understand the sales process. For example, the definition of MQL, Sales Accepted, and Sales Qualified. Is Marketing and Sales on the same page with definitions in the buyer journey?

• Hosting Sales Demo Certification sessions, using a rubric created together (or provided by the company)

• Vetting, negotiating, & implementing a new software for the team

• SalesForce Hygiene Audits (are reps following process?)

• Auditing Recorded Sales Demos (surfacing to leadership common themes, objections, & questions surfaced during calls)

• Website Content Review (i.e. after a merger, acquisition, or product change)

• Tech-Stack Assessment (reviewing current tech stacks, assessing rep usage, skill gaps, & determining ROI)

• Merger/Acquisition change-management work for sales leadership

• Fractional Sales Enablement while backfilling a role